brandsschoolsmagazines
Scawaii!

SCawaii!

Field:
apparel
Style:
gyaru
Market:
women, 10s, 20s
Region:
Japan
Frequency:
monthly
URL:
SCawaii! official site

Buy SCawaii! at Amazon Japan (English on product page)

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The magazine for graduated gyaru

SCawaii! is the fashion bible for adult gyaru who have graduated from senior high-school and are at junior college or work part-time. A third of the readers are 18 or 19 years old, the rest are between 20 and 24. SCawaii! offers a mixture of Harajuku and Shibuya styles.

SCawaii! is lovingly called ‘S Cawa’ by its fans.

Gyary who are still in senior high-school are called ko-gyaru (コギャル) from the word ‘kouko’ for senior-highschool and ‘girl’. When they graduate, they become so-gyaru (卒ギャル) from the word ‘sotsugyou’ for ‘graduation’.

SCawaii! has a circulation of 200,000 and is published by Shufu no Tomo which also publishes Shufu no Tomo, Como, Hana*chu, éf, cawaii, GISELe, mina, SCawaii, Yuu Yuu and many other magazines.

Review SCawaii!

i want to know about Japaneses fashions

yuji lee
May 14, 2008 (2412 days ago)

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