brandsschoolsmagazines
ViVi

ViVi

Field:
apparel
Style:
main-stream
Market:
women, 10s, 20s
Region:
Japan
Frequency:
monthly
URL:
ViVi official site

Buy ViVi at Amazon Japan (English on product page)

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For young women who like to follow popular trends

Fashion magazine for active young women in their late 10s and 20s. Most ViVi readers are so-called OL’s (Office Ladies) or still at college. They are interested in fashion, beauty and brands and like to follow the popular trends.

ViVi has a circulation of 450,000 and is published by Kodansha, a huge publisher which also publishes, among others, with, Grazia, FRaU, GLAMOROUS, VoCE, Style, Shukan Gendai, FRIDAY, COURRiER Japon and KING.

Review ViVi

72wow

felicia
Jun 25, 2009 (1884 days ago)

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http://www.japanesestreets.com/fashion-mags/321/vivi