For young women who like to follow popular trends
Fashion magazine for active young women in their late 10s and 20s. Most ViVi readers are so-called OL’s (Office Ladies) or still at college. They are interested in fashion, beauty and brands and like to follow the popular trends.
ViVi has a circulation of 450,000 and is published by Kodansha, a huge publisher which also publishes, among others, with, Grazia, FRaU, GLAMOROUS, VoCE, Style, Shukan Gendai, FRIDAY, COURRiER Japon and KING.